Tradicionalni recepti

Plava pregača objavljuje svoj drugi oglas u kampanji za 'Izgradnju boljeg sustava prehrane'

Plava pregača objavljuje svoj drugi oglas u kampanji za 'Izgradnju boljeg sustava prehrane'

Novi se oglas prikazuje na regionalnim TV tržištima, na Huluu i u kinima

Tvrtka radi s više od 100 poljoprivrednih obitelji na pronalaženju svojih sastojaka.

Ništa nije bolje od domaćeg jela; napravljeno od svježih, kvalitetnih sastojaka od pouzdanih i održivo izvora. To je taj mentalitet Plava pregača zamišlja svoj brand dok debitira drugi oglas u svojoj posljednjoj kampanji "izgraditi bolji sustav prehrane od nule".

Prvi oglas, koji je objavljen dana YouTube prošlog mjeseca, ističe plan tvrtke za borbu protiv tvorničkih prehrambenih sustava i njezin cilj povećati suradnju između poljoprivrednika i kuhara u uzgoju usjeva i zajedničkom stvaranju recepata. Prema oglasu, ova ideja omogućit će poljoprivrednom zemljištu da bude zdravije i pružiti tvrtki svježe namirnice koje se mogu pravovremeno isporučiti izravno u kuhinje kupaca.

Kampanja naglašava četiri glavne točke u sklopu osnivanja tvrtke, prema web stranici tvrtke:

  1. U suradnji sa stručnjacima za održivost stvorite bolje standarde za uzgoj kvalitetnijih sastojaka
  2. Obnoviti zemljište uz poljoprivrednu praksu koja poljoprivrednicima omogućuje da vrate više zemljišta od onoga što mu je u početku uzeto
  3. Uklonite posrednika (uključujući veletrgovce i regionalna skladišta namirnica) koji se tradicionalno koristi s većim lancima trgovina
  4. Smanjiti otpad hrane koristeći svoj model članstva za predviđanje tjednih narudžbi i samo rast i dobivanje onoga što je potrebno

Oglasna kampanja izrađena je s globalnom reklamnom agencijom Droga5 i proširit će se na cijelu Plava pregača web stranicu, sadržaj kutije i dizajn.


Osnivač Plave pregače pokreće prehrambenu tvrtku sljedeće generacije

Cooks Venture, prehrambena tvrtka nove generacije ukorijenjena u regenerativnoj poljoprivredi i transparentnosti, najavila je službeno javno predstavljanje. Zajedno s ovom objavom, tvrtka je stekla farmu od 800 jutara u Arkansasu i dva velika prerađivačka pogona u Oklahomi. Od danas Cooks Venture započinje pretprodaju svojih pilića koji se uzgajaju na pašnjacima, sporo rastu, nudeći distribuciju izravno potrošačima i u trgovini od srpnja 2019.

Osnovao Matthew Wadiak, osnivač i bivši glavni izvršni direktor tvrtke Blue Apron, cilj Cooks Venture je izgraditi bolji sustav prehrane s vrhunskim opskrbnim lancem, počevši od najutjecajnije hrane - peradi. U Plavoj pregači Wadiak je razvio odnose s preko 250 poljoprivrednika, stočara i agronoma. Kao rezultat tog iskustva vidi priliku za poboljšanje našeg prehrambenog sustava kroz bolju poljoprivredu i mršavije upravljanje.

Cooks Venture temelji se na dobro dokumentiranom znanstvenom načelu da sekvestriranje 1% više ugljika u tlu na poljoprivrednom zemljištu može preokrenuti klimatske promjene. Wadiak ima za cilj poboljšati lanac opskrbe poljoprivredom, istodobno promičući regenerativnu poljoprivredu na svim razinama, te potrošačima omogućiti izbor hrane izuzetne kvalitete, okusa i potpuno transparentne u procesu.

Farma Cooks Venture ima preko 800 hektara šumovitog zemljišta u Arkansasu, koje obuhvaća mrijestilište, rodoslovne kokoši i staje te jedinu vertikalno integriranu peradarsku djelatnost u zemlji. Ovo je jedino poduzeće razmjera u zemlji koje proizvodi isključivo sporo rastuće ptice uzgajane na pašnjacima s neograničenim pristupom na otvorenom. Njihov znanstveno dokazan, regenerativni pristup omogućuje tvrtki da stvori zdravije mogućnosti peradi za potrošače, dok u konačnici potiče zdraviji planet u borbi protiv klimatskih promjena.

"Cooks Venture više je od prehrambene tvrtke. Više nema mogućnosti za nastavak postojećeg stanja industrijske poljoprivrede i borbu protiv klimatskih promjena. Da bismo prehranili stanovništvo i preokrenuli klimatske promjene, moramo prijeći na regenerativne sustave." proveo sam deset godina u partnerstvu s voditeljima misli i znanstvenicima kako bismo usavršili metodologiju uzgoja i marljivo radili na obnavljanju izvora potrošnje hrane ", kaže Matthew Wadiak, osnivač i izvršni direktor Cooks Venture. "Gradimo bolje zajednice kroz progresivne poljoprivredne procese, dopuštajući pritom potrošačima da glasaju svojim dolarima, da u konačnici preokrenu globalno zagrijavanje i stvore bolju okusnu i zdraviju hranu. Istraživanje razvijeno u posljednjem desetljeću pomoglo je formalizirati doista odlučujući trenutak u poljoprivredi industriji i mi smo na čelu. "

Wadiak je okupio tim stručnjaka, uključujući Richarda Udalea, direktora genetike, najvećeg svjetskog stručnjaka za uzgoj usporenog rasta u suvremenoj industriji pilića i dva puta bivšeg predsjednika Američkih uzgajivača peradi i bivšeg predsjednika Okruglog stola uzgajivača peradi Blake Evans, EVP & amp Osnivač farmi Crystal Lake Farms čija je karijera provela uzgajajući uzgoj i gradeći bolji sustav uzgoja za proizvodnju različite klase pilića za kupce s najvišim standardima u zemlji, kategoriju koja ne bi postojala bez njegova cjeloživotnog rada Mark Fisher, potpredsjednik of Operations, veteran američke vojske s 26 godina u peradarskoj industriji vodi pogone i dva pogona tvrtke Cooks Venture. Njihovo kombinirano znanje stvara vodeći izvršni tim u zemlji koji regenerira naše tlo kroz jedinstvenu i vrhunsku pasminu piletine, koja ima mogućnost promijeniti krajolik Amerike i stvoriti istinsku transparentnost u peradarskoj industriji po prvi put u 50 godina.

"Richard i ja započeli smo ovo putovanje prije više od desetljeća kako bismo uzgojili najbolju okusnu, sporo rastuću piletinu u Americi. Ovo nas je putovanje dovelo do partnerstva s Matthewom i Cooks Ventureom", kaže Blake Evans. "Uzbuđeni smo što smo stvorili potpuno novu kategoriju i standard koji nadilazi sadašnje zeleno oprane fraze poput" organskih "i" održivih ". Naš tim u tvrtki Cooks Venture zna da možemo imati globalni utjecaj i radujemo se što ćemo otvoriti put sustavu koji uključuje bolju hranu, ljudskije uzgojene životinje i više bioraznolikog tla, naš najveći nacionalni resurs. "

Cooks Venture upravljat će revolucionarnom mrežnom trgovinom mješovitom robom, prvom koja nudi visokokvalitetnu hranu iz regenerativnih poljoprivrednih izvora, uz istovremeno hvatanje ugljika. Uz podršku svoje lokalne zajednice, koja uključuje guvernera Kevina Stitta iz Oklahome, guvernera Ase Hutchinsona iz Arkansasa i istaknute organizacije za zaštitu životinja, Cooks Venture posvećen je pružanju najzdravije i najukusnije hrane, poboljšanju našeg sustava hrane i preokretanju globalnog zatopljenja.

"Peradarska industrija važan je dio gospodarstva Oklahome već više od jednog stoljeća. Oduševljeni smo, prerađivački pogoni Cooks Venturea nalaze se u našoj državi, otvaraju radna mjesta, povećavaju našu državu i unose inovacije u industriju", dodaje guverner Kevin Stitt iz Oklahome.

Pretprodajne cijene Cooks Venture počet će s dva spororastuća pilića (3-4 funte) za 40,00 USD, četiri za 70,00 USD i šest za 90,00 USD. Kupci će od danas moći naručiti svoju piletinu, koja će se isporučivati ​​smrznuta, prethodno zapakirana u rubnu ambalažu za recikliranje uz besplatnu dostavu u cijeloj zemlji. Tvrtka također planira distribuciju u trgovine i restorane do ljeta 2019. godine.

"ASPCA je uzbuđena što Cooks Venture odbacuje industrijski poslovni model, koji prečesto zanemaruje dobrobit životinja, odabirom uzgoja zdravijih ptica u prirodnijem okruženju. Sudjelujući u programu korak 4 Globalnog partnerstva za životinje, potvrđenom od treće strane, certifikat priznat od strane programa ASPCA® Kupujte sa srcem, Cooks Venture pokazuje svoju predanost visokim standardima dobrobiti životinja i transparentnosti “, rekla je Nancy Roulston, direktorica korporativnog angažmana, ASPCA kampanja za dobrobit životinja. "Njihova predanost humanijem poljoprivrednom gospodarstvu, zajedno s njihovim pristupom digitalnoj prodaji, znači veći pristup višoj dobrobiti, certificiranim opcijama za rastuće tržište savjesnih ljudi koji jedu diljem SAD-a."

Cooks Venture će u bliskoj budućnosti proširiti prošlu perad, uzgajajući goveda, svinje, žitarice, povrće i drugo pod istom regenerativnom metodologijom i nadzorom. Tim Cooks Venturea mjerit će njihova gospodarstva i partnere u pogledu zdravlja tla i sekvestracije ugljika i objavljivati ​​rezultate godišnje. Tvrtka će nastaviti raditi zajedno s nekim od najboljih svjetskih istraživača i znanstvenika kako bi u konačnici postala tvrtka za izravnu distribuciju i posljednju milju, predodređena da promijeni putanju prehrambenih sustava u Americi i izvan nje.

Čitaj više

Vijesti i informacije predstavljene u ovom izdanju nisu potvrđene od strane FSR -a, Food News Media -a ili Journalistic, Inc.


Osnivač Plave pregače pokreće prehrambenu tvrtku sljedeće generacije

Cooks Venture, prehrambena tvrtka nove generacije ukorijenjena u regenerativnoj poljoprivredi i transparentnosti, najavila je službeno javno predstavljanje. Zajedno s ovom objavom, tvrtka je stekla farmu od 800 jutara u Arkansasu i dva velika prerađivačka pogona u Oklahomi. Od danas Cooks Venture započinje pretprodaju svojih pilića koji se uzgajaju na pašnjacima, sporo rastu, nudeći distribuciju izravno potrošačima i u trgovini od srpnja 2019.

Osnovao Matthew Wadiak, osnivač i bivši glavni izvršni direktor tvrtke Blue Apron, cilj Cooks Venture je izgraditi bolji sustav prehrane s vrhunskim opskrbnim lancem, počevši od najutjecajnije hrane - peradi. U Plavoj pregači Wadiak je razvio odnose s preko 250 poljoprivrednika, stočara i agronoma. Kao rezultat tog iskustva vidi priliku za poboljšanje našeg prehrambenog sustava kroz bolju poljoprivredu i mršavije upravljanje.

Cooks Venture temelji se na dobro dokumentiranom znanstvenom načelu da sekvestriranje 1% više ugljika u tlu na poljoprivrednom zemljištu može preokrenuti klimatske promjene. Wadiak ima za cilj poboljšati lanac opskrbe poljoprivredom, istodobno promičući regenerativnu poljoprivredu na svim razinama, te potrošačima omogućiti izbor hrane izuzetne kvalitete, okusa i potpuno transparentne u procesu.

Farma Cooks Venture ima preko 800 hektara šumovitog zemljišta u Arkansasu, koje obuhvaća mrijestilište, rodoslovne kokoši i staje te jedinu vertikalno integriranu peradarsku djelatnost u zemlji. Ovo je jedino poduzeće razmjera u zemlji koje proizvodi isključivo sporo rastuće ptice uzgajane na pašnjacima s neograničenim pristupom na otvorenom. Njihov znanstveno dokazan, regenerativni pristup omogućuje tvrtki da stvori zdravije mogućnosti peradi za potrošače, dok u konačnici potiče zdraviji planet u borbi protiv klimatskih promjena.

"Cooks Venture više je od prehrambene tvrtke. Više nema mogućnosti za nastavak postojećeg stanja industrijske poljoprivrede i borbu protiv klimatskih promjena. Da bismo prehranili stanovništvo i preokrenuli klimatske promjene, moramo prijeći na regenerativne sustave." proveo sam deset godina u partnerstvu s voditeljima misli i znanstvenicima kako bismo usavršili metodologiju uzgoja i marljivo radili na obnavljanju izvora potrošnje hrane ", kaže Matthew Wadiak, osnivač i izvršni direktor Cooks Venture. "Gradimo bolje zajednice kroz progresivne poljoprivredne procese, dopuštajući pritom potrošačima da glasaju svojim dolarima, da u konačnici preokrenu globalno zagrijavanje i stvore bolju okusnu i zdraviju hranu. Istraživanje razvijeno u posljednjem desetljeću pomoglo je formalizirati doista odlučujući trenutak u poljoprivredi industriji i mi smo na čelu. "

Wadiak je okupio tim stručnjaka, uključujući Richarda Udalea, direktora genetike, najvećeg svjetskog stručnjaka za uzgoj usporenog rasta u suvremenoj industriji pilića i dva puta bivšeg predsjednika Američkih uzgajivača peradi i bivšeg predsjednika Okruglog stola uzgajivača peradi Blake Evans, EVP & amp Osnivač farmi Crystal Lake Farms čija je karijera provela uzgajajući uzgoj i gradeći bolji sustav uzgoja za proizvodnju različite klase pilića za kupce s najvišim standardima u zemlji, kategoriju koja ne bi postojala bez njegova cjeloživotnog rada Mark Fisher, potpredsjednik of Operations, veteran američke vojske s 26 godina u peradarskoj industriji vodi pogone i dva pogona tvrtke Cooks Venture. Njihovo kombinirano znanje stvara vodeći izvršni tim u zemlji koji regenerira naše tlo kroz jedinstvenu i vrhunsku pasminu piletine, koja ima mogućnost promijeniti krajolik Amerike i stvoriti istinsku transparentnost u peradarskoj industriji po prvi put u 50 godina.

"Richard i ja započeli smo ovo putovanje prije više od desetljeća kako bismo uzgojili najbolju okusnu, sporo rastuću piletinu u Americi. Ovo nas je putovanje dovelo do partnerstva s Matthewom i Cooks Ventureom", kaže Blake Evans. "Uzbuđeni smo što smo stvorili potpuno novu kategoriju i standard koji nadilazi sadašnje zeleno oprane fraze poput" organskih "i" održivih ". Naš tim u tvrtki Cooks Venture zna da možemo imati globalni utjecaj i radujemo se što ćemo otvoriti put sustavu koji uključuje bolju hranu, ljudskije uzgojene životinje i više bioraznolikog tla, naš najveći nacionalni resurs. "

Cooks Venture upravljat će revolucionarnom mrežnom trgovinom mješovitom robom, prvom koja nudi visokokvalitetnu hranu iz regenerativnih poljoprivrednih izvora, uz istovremeno hvatanje ugljika. Uz podršku svoje lokalne zajednice, koja uključuje guvernera Kevina Stitta iz Oklahome, guvernera Ase Hutchinsona iz Arkansasa i istaknute organizacije za zaštitu životinja, Cooks Venture posvećen je pružanju najzdravije i najukusnije hrane, poboljšanju našeg sustava hrane i preokretanju globalnog zatopljenja.

"Peradarska industrija važan je dio gospodarstva Oklahome već više od jednog stoljeća. Oduševljeni smo, prerađivački pogoni Cooks Venturea nalaze se u našoj državi, otvaraju radna mjesta, povećavaju našu državu i unose inovacije u industriju", dodaje guverner Kevin Stitt iz Oklahome.

Pretprodajne cijene Cooks Venture počet će s dva spororastuća pilića (3-4 funte) za 40,00 USD, četiri za 70,00 USD i šest za 90,00 USD. Kupci će od danas moći naručiti svoju piletinu, koja će se isporučivati ​​smrznuta, prethodno zapakirana u rubnu ambalažu za recikliranje uz besplatnu dostavu u cijeloj zemlji. Tvrtka također planira distribuciju u trgovine i restorane do ljeta 2019. godine.

"ASPCA je uzbuđena što Cooks Venture odbacuje industrijski poslovni model, koji prečesto zanemaruje dobrobit životinja, odabirom uzgoja zdravijih ptica u prirodnijem okruženju. Sudjelujući u programu korak 4 Globalnog partnerstva za životinje, potvrđenom od treće strane, certifikat priznat od strane programa ASPCA® Kupujte sa srcem, Cooks Venture pokazuje svoju predanost visokim standardima dobrobiti životinja i transparentnosti “, rekla je Nancy Roulston, direktorica korporativnog angažmana, ASPCA kampanja za dobrobit životinja. "Njihova predanost humanijem poljoprivrednom gospodarstvu, zajedno s njihovim pristupom digitalnoj prodaji, znači veći pristup višoj dobrobiti, certificiranim opcijama za rastuće tržište savjesnih ljudi koji jedu diljem SAD-a."

Cooks Venture će u bliskoj budućnosti proširiti prošlu perad, uzgajajući goveda, svinje, žitarice, povrće i drugo pod istom regenerativnom metodologijom i nadzorom. Tim Cooks Venturea mjerit će njihova gospodarstva i partnere u pogledu zdravlja tla i sekvestracije ugljika i objavljivati ​​rezultate godišnje. Tvrtka će nastaviti raditi zajedno s nekim od najboljih svjetskih istraživača i znanstvenika kako bi u konačnici postala tvrtka za izravnu distribuciju i posljednju milju, predodređena da promijeni putanju prehrambenih sustava u Americi i izvan nje.

Čitaj više

Vijesti i informacije predstavljene u ovom izdanju nisu potvrđene od strane FSR -a, Food News Media -a ili Journalistic, Inc.


Osnivač Plave pregače pokreće prehrambenu tvrtku sljedeće generacije

Cooks Venture, prehrambena tvrtka nove generacije ukorijenjena u regenerativnoj poljoprivredi i transparentnosti, najavila je službeno javno predstavljanje. Zajedno s ovom objavom, tvrtka je stekla farmu od 800 jutara u Arkansasu i dva velika prerađivačka pogona u Oklahomi. Od danas Cooks Venture započinje pretprodaju svojih pilića koji se uzgajaju na pašnjacima, sporo rastu, nudeći distribuciju izravno potrošačima i u trgovini od srpnja 2019.

Osnovao Matthew Wadiak, osnivač i bivši glavni izvršni direktor tvrtke Blue Apron, cilj Cooks Venture je izgraditi bolji sustav prehrane s vrhunskim opskrbnim lancem, počevši od najutjecajnije hrane - peradi. U Plavoj pregači Wadiak je razvio odnose s preko 250 poljoprivrednika, stočara i agronoma. Kao rezultat tog iskustva vidi priliku za poboljšanje našeg prehrambenog sustava kroz bolju poljoprivredu i mršavije upravljanje.

Cooks Venture temelji se na dobro dokumentiranom znanstvenom načelu da sekvestriranje 1% više ugljika u tlu na poljoprivrednom zemljištu može preokrenuti klimatske promjene. Wadiak ima za cilj poboljšati lanac opskrbe poljoprivredom, istodobno promičući regenerativnu poljoprivredu na svim razinama, te potrošačima omogućiti izbor hrane izuzetne kvalitete, okusa i potpuno transparentne u procesu.

Farma Cooks Venture ima preko 800 hektara šumovitog zemljišta u Arkansasu, koje obuhvaća mrijestilište, rodoslovne kokoši i staje te jedinu vertikalno integriranu peradarsku djelatnost u zemlji. Ovo je jedino poduzeće razmjera u zemlji koje proizvodi isključivo sporo rastuće ptice uzgajane na pašnjacima s neograničenim pristupom na otvorenom. Njihov znanstveno dokazan, regenerativni pristup omogućuje tvrtki da stvori zdravije mogućnosti peradi za potrošače, dok u konačnici potiče zdraviji planet u borbi protiv klimatskih promjena.

"Cooks Venture više je od prehrambene tvrtke. Više nema mogućnosti za nastavak postojećeg stanja industrijske poljoprivrede i borbu protiv klimatskih promjena. Da bismo prehranili stanovništvo i preokrenuli klimatske promjene, moramo prijeći na regenerativne sustave." proveo sam deset godina u partnerstvu s voditeljima misli i znanstvenicima kako bismo usavršili metodologiju uzgoja i marljivo radili na obnavljanju izvora potrošnje hrane ", kaže Matthew Wadiak, osnivač i izvršni direktor Cooks Venture. "Gradimo bolje zajednice kroz progresivne poljoprivredne procese, dopuštajući pritom potrošačima da glasaju svojim dolarima, da u konačnici preokrenu globalno zagrijavanje i stvore bolju okusnu i zdraviju hranu. Istraživanje razvijeno u posljednjem desetljeću pomoglo je formalizirati doista odlučujući trenutak u poljoprivredi industriji i mi smo na čelu. "

Wadiak je okupio tim stručnjaka, uključujući Richarda Udalea, direktora genetike, najvećeg svjetskog stručnjaka za uzgoj usporenog rasta u suvremenoj industriji pilića i dva puta bivšeg predsjednika Američkih uzgajivača peradi i bivšeg predsjednika Okruglog stola uzgajivača peradi Blake Evans, EVP & amp Osnivač farmi Crystal Lake Farms čija je karijera provela uzgajajući uzgoj i gradeći bolji sustav uzgoja za proizvodnju različite klase pilića za kupce s najvišim standardima u zemlji, kategoriju koja ne bi postojala bez njegova cjeloživotnog rada Mark Fisher, potpredsjednik of Operations, veteran američke vojske s 26 godina u peradarskoj industriji vodi pogone i dva pogona tvrtke Cooks Venture. Njihovo kombinirano znanje stvara vodeći izvršni tim u zemlji koji regenerira naše tlo kroz jedinstvenu i vrhunsku pasminu piletine, koja ima mogućnost promijeniti krajolik Amerike i stvoriti istinsku transparentnost u peradarskoj industriji po prvi put u 50 godina.

"Richard i ja započeli smo ovo putovanje prije više od desetljeća kako bismo uzgojili najbolju okusnu, sporo rastuću piletinu u Americi. Ovo nas je putovanje dovelo do partnerstva s Matthewom i Cooks Ventureom", kaže Blake Evans. "Uzbuđeni smo što smo stvorili potpuno novu kategoriju i standard koji nadilazi sadašnje zeleno oprane fraze poput" organskih "i" održivih ". Naš tim u tvrtki Cooks Venture zna da možemo imati globalni utjecaj i radujemo se što ćemo otvoriti put sustavu koji uključuje bolju hranu, ljudskije uzgojene životinje i više bioraznolikog tla, naš najveći nacionalni resurs. "

Cooks Venture upravljat će revolucionarnom mrežnom trgovinom mješovitom robom, prvom koja nudi visokokvalitetnu hranu iz regenerativnih poljoprivrednih izvora, uz istovremeno hvatanje ugljika. Uz podršku svoje lokalne zajednice, koja uključuje guvernera Kevina Stitta iz Oklahome, guvernera Ase Hutchinsona iz Arkansasa i istaknute organizacije za zaštitu životinja, Cooks Venture posvećen je pružanju najzdravije i najukusnije hrane, poboljšanju našeg sustava hrane i preokretanju globalnog zatopljenja.

"Peradarska industrija važan je dio gospodarstva Oklahome već više od jednog stoljeća. Oduševljeni smo, prerađivački pogoni Cooks Venturea nalaze se u našoj državi, otvaraju radna mjesta, povećavaju našu državu i unose inovacije u industriju", dodaje guverner Kevin Stitt iz Oklahome.

Pretprodajne cijene Cooks Venture počet će s dva spororastuća pilića (3-4 funte) za 40,00 USD, četiri za 70,00 USD i šest za 90,00 USD. Kupci će od danas moći naručiti svoju piletinu, koja će se isporučivati ​​smrznuta, prethodno zapakirana u rubnu ambalažu za recikliranje uz besplatnu dostavu u cijeloj zemlji. Tvrtka također planira distribuciju u trgovine i restorane do ljeta 2019. godine.

"ASPCA je uzbuđena što Cooks Venture odbacuje industrijski poslovni model, koji prečesto zanemaruje dobrobit životinja, odabirom uzgoja zdravijih ptica u prirodnijem okruženju. Sudjelujući u programu korak 4 Globalnog partnerstva za životinje, potvrđenom od treće strane, certifikat priznat od strane programa ASPCA® Kupujte sa srcem, Cooks Venture pokazuje svoju predanost visokim standardima dobrobiti životinja i transparentnosti “, rekla je Nancy Roulston, direktorica korporativnog angažmana, ASPCA kampanja za dobrobit životinja. "Njihova predanost humanijem poljoprivrednom gospodarstvu, zajedno s njihovim pristupom digitalnoj prodaji, znači veći pristup višoj dobrobiti, certificiranim opcijama za rastuće tržište savjesnih ljudi koji jedu diljem SAD-a."

Cooks Venture će u bliskoj budućnosti proširiti prošlu perad, uzgajajući goveda, svinje, žitarice, povrće i drugo pod istom regenerativnom metodologijom i nadzorom. Tim Cooks Venturea mjerit će njihova gospodarstva i partnere u pogledu zdravlja tla i sekvestracije ugljika i objavljivati ​​rezultate godišnje. Tvrtka će nastaviti raditi zajedno s nekim od najboljih svjetskih istraživača i znanstvenika kako bi u konačnici postala tvrtka za izravnu distribuciju i posljednju milju, predodređena da promijeni putanju prehrambenih sustava u Americi i izvan nje.

Čitaj više

Vijesti i informacije predstavljene u ovom izdanju nisu potvrđene od strane FSR -a, Food News Media -a ili Journalistic, Inc.


Osnivač Plave pregače pokreće prehrambenu tvrtku sljedeće generacije

Cooks Venture, prehrambena tvrtka nove generacije ukorijenjena u regenerativnoj poljoprivredi i transparentnosti, najavila je službeno javno predstavljanje. Zajedno s ovom objavom, tvrtka je stekla farmu od 800 jutara u Arkansasu i dva velika prerađivačka pogona u Oklahomi. Od danas Cooks Venture započinje pretprodaju svojih pilića koji se uzgajaju na pašnjacima, sporo rastu, nudeći distribuciju izravno potrošačima i u trgovini od srpnja 2019.

Osnovao Matthew Wadiak, osnivač i bivši glavni izvršni direktor tvrtke Blue Apron, cilj Cooks Venture je izgraditi bolji sustav prehrane s vrhunskim opskrbnim lancem, počevši od najutjecajnije hrane - peradi. U Plavoj pregači Wadiak je razvio odnose s preko 250 poljoprivrednika, stočara i agronoma. Kao rezultat tog iskustva vidi priliku za poboljšanje našeg prehrambenog sustava kroz bolju poljoprivredu i mršavije upravljanje.

Cooks Venture temelji se na dobro dokumentiranom znanstvenom načelu da sekvestriranje 1% više ugljika u tlu na poljoprivrednom zemljištu može preokrenuti klimatske promjene. Wadiak ima za cilj poboljšati lanac opskrbe poljoprivredom, istodobno promičući regenerativnu poljoprivredu na svim razinama, te potrošačima omogućiti izbor hrane izuzetne kvalitete, okusa i potpuno transparentne u procesu.

Farma Cooks Venture ima preko 800 hektara šumovitog zemljišta u Arkansasu, koje obuhvaća mrijestilište, rodoslovne kokoši i staje te jedinu vertikalno integriranu peradarsku djelatnost u zemlji. Ovo je jedino poduzeće razmjera u zemlji koje proizvodi isključivo sporo rastuće ptice uzgajane na pašnjacima s neograničenim pristupom na otvorenom. Njihov znanstveno dokazan, regenerativni pristup omogućuje tvrtki da stvori zdravije mogućnosti peradi za potrošače, dok u konačnici potiče zdraviji planet u borbi protiv klimatskih promjena.

"Cooks Venture više je od prehrambene tvrtke. Više nema mogućnosti za nastavak postojećeg stanja industrijske poljoprivrede i borbu protiv klimatskih promjena. Da bismo prehranili stanovništvo i preokrenuli klimatske promjene, moramo prijeći na regenerativne sustave." proveo sam deset godina u partnerstvu s voditeljima misli i znanstvenicima kako bismo usavršili metodologiju uzgoja i marljivo radili na obnavljanju izvora potrošnje hrane ", kaže Matthew Wadiak, osnivač i izvršni direktor Cooks Venture. "Gradimo bolje zajednice kroz progresivne poljoprivredne procese, dopuštajući pritom potrošačima da glasaju svojim dolarima, da u konačnici preokrenu globalno zagrijavanje i stvore bolju okusnu i zdraviju hranu. Istraživanje razvijeno u posljednjem desetljeću pomoglo je formalizirati doista odlučujući trenutak u poljoprivredi industriji i mi smo na čelu. "

Wadiak je okupio tim stručnjaka, uključujući Richarda Udalea, direktora genetike, najvećeg svjetskog stručnjaka za uzgoj usporenog rasta u suvremenoj industriji pilića i dva puta bivšeg predsjednika Američkih uzgajivača peradi i bivšeg predsjednika Okruglog stola uzgajivača peradi Blake Evans, EVP & amp Osnivač farmi Crystal Lake Farms čija je karijera provela uzgajajući uzgoj i gradeći bolji sustav uzgoja za proizvodnju različite klase pilića za kupce s najvišim standardima u zemlji, kategoriju koja ne bi postojala bez njegova cjeloživotnog rada Mark Fisher, potpredsjednik of Operations, veteran američke vojske s 26 godina u peradarskoj industriji vodi pogone i dva pogona tvrtke Cooks Venture. Njihovo kombinirano znanje stvara vodeći izvršni tim u zemlji koji regenerira naše tlo kroz jedinstvenu i vrhunsku pasminu piletine, koja ima mogućnost promijeniti krajolik Amerike i stvoriti istinsku transparentnost u peradarskoj industriji po prvi put u 50 godina.

"Richard i ja započeli smo ovo putovanje prije više od desetljeća kako bismo uzgojili najbolju okusnu, sporo rastuću piletinu u Americi. Ovo nas je putovanje dovelo do partnerstva s Matthewom i Cooks Ventureom", kaže Blake Evans. "Uzbuđeni smo što smo stvorili potpuno novu kategoriju i standard koji nadilazi sadašnje zeleno oprane fraze poput" organskih "i" održivih ". Naš tim u tvrtki Cooks Venture zna da možemo imati globalni utjecaj i radujemo se što ćemo otvoriti put sustavu koji uključuje bolju hranu, ljudskije uzgojene životinje i više bioraznolikog tla, naš najveći nacionalni resurs. "

Cooks Venture upravljat će revolucionarnom mrežnom trgovinom mješovitom robom, prvom koja nudi visokokvalitetnu hranu iz regenerativnih poljoprivrednih izvora, uz istovremeno hvatanje ugljika. Uz podršku svoje lokalne zajednice, koja uključuje guvernera Kevina Stitta iz Oklahome, guvernera Ase Hutchinsona iz Arkansasa i istaknute organizacije za zaštitu životinja, Cooks Venture posvećen je pružanju najzdravije i najukusnije hrane, poboljšanju našeg sustava hrane i preokretanju globalnog zatopljenja.

"Peradarska industrija važan je dio gospodarstva Oklahome već više od jednog stoljeća. Oduševljeni smo, prerađivački pogoni Cooks Venturea nalaze se u našoj državi, otvaraju radna mjesta, povećavaju našu državu i unose inovacije u industriju", dodaje guverner Kevin Stitt iz Oklahome.

Pretprodajne cijene Cooks Venture počet će s dva spororastuća pilića (3-4 funte) za 40,00 USD, četiri za 70,00 USD i šest za 90,00 USD. Kupci će od danas moći naručiti svoju piletinu, koja će se isporučivati ​​smrznuta, prethodno zapakirana u rubnu ambalažu za recikliranje uz besplatnu dostavu u cijeloj zemlji. Tvrtka također planira distribuciju u trgovine i restorane do ljeta 2019. godine.

"ASPCA je uzbuđena što Cooks Venture odbacuje industrijski poslovni model, koji prečesto zanemaruje dobrobit životinja, odabirom uzgoja zdravijih ptica u prirodnijem okruženju. Sudjelujući u programu korak 4 Globalnog partnerstva za životinje, potvrđenom od treće strane, certifikat priznat od strane programa ASPCA® Kupujte sa srcem, Cooks Venture pokazuje svoju predanost visokim standardima dobrobiti životinja i transparentnosti “, rekla je Nancy Roulston, direktorica korporativnog angažmana, ASPCA kampanja za dobrobit životinja. "Njihova predanost humanijem poljoprivrednom gospodarstvu, zajedno s njihovim pristupom digitalnoj prodaji, znači veći pristup višoj dobrobiti, certificiranim opcijama za rastuće tržište savjesnih ljudi koji jedu diljem SAD-a."

Cooks Venture će u bliskoj budućnosti proširiti prošlu perad, uzgajajući goveda, svinje, žitarice, povrće i drugo pod istom regenerativnom metodologijom i nadzorom. Tim Cooks Venturea mjerit će njihova gospodarstva i partnere u pogledu zdravlja tla i sekvestracije ugljika i objavljivati ​​rezultate godišnje. Tvrtka će nastaviti raditi zajedno s nekim od najboljih svjetskih istraživača i znanstvenika kako bi u konačnici postala tvrtka za izravnu distribuciju i posljednju milju, predodređena da promijeni putanju prehrambenih sustava u Americi i izvan nje.

Čitaj više

Vijesti i informacije predstavljene u ovom izdanju nisu potvrđene od strane FSR -a, Food News Media -a ili Journalistic, Inc.


Osnivač Plave pregače pokreće prehrambenu tvrtku sljedeće generacije

Cooks Venture, prehrambena tvrtka nove generacije ukorijenjena u regenerativnoj poljoprivredi i transparentnosti, najavila je službeno javno predstavljanje. Zajedno s ovom objavom, tvrtka je stekla farmu od 800 jutara u Arkansasu i dva velika prerađivačka pogona u Oklahomi. Od danas Cooks Venture započinje pretprodaju svojih pilića koji se uzgajaju na pašnjacima, sporo rastu, nudeći distribuciju izravno potrošačima i u trgovini od srpnja 2019.

Osnovao Matthew Wadiak, osnivač i bivši glavni izvršni direktor tvrtke Blue Apron, cilj Cooks Venture je izgraditi bolji sustav prehrane s vrhunskim opskrbnim lancem, počevši od najutjecajnije hrane - peradi. U Plavoj pregači Wadiak je razvio odnose s preko 250 poljoprivrednika, stočara i agronoma. Kao rezultat tog iskustva vidi priliku za poboljšanje našeg prehrambenog sustava kroz bolju poljoprivredu i mršavije upravljanje.

Cooks Venture temelji se na dobro dokumentiranom znanstvenom načelu da sekvestriranje 1% više ugljika u tlu na poljoprivrednom zemljištu može preokrenuti klimatske promjene. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality, taste and completely transparent in process.

Cooks Venture's farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country's only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically proven, regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

"Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems. I've spent ten years partnering with thought leaders and scientists to perfect farming methodology and working diligently to regenerate the sources of food consumption," says Matthew Wadiak, founder and CEO of Cooks Venture. "We are building better communities through progressive agriculture processes, while allowing consumers to vote with their dollars, to ultimately reverse global warming and create better tasting and healthier food. The research developed over the last decade has helped formalize a truly defining moment in the agriculture industry and we are at the forefront."

Wadiak brought together a team of experts including Richard Udale, Director of Genetics, the world's foremost expert in slow growth breeding in the modern chicken industry and twice former President of the Poultry Breeders of America & former Chairman of the Poultry Breeders Roundtable Symposium Blake Evans, EVP & Founder of Crystal Lake Farms whose spent his career cultivating breeding and building a better farming system to produce a different class of chickens for customers with the highest standards in the country, a category that would not exist without his lifetime's work Mark Fisher, VP of Operations, a US Army veteran with 26 years in the poultry industry runs Cooks Venture's facility operations and two plants . Their combined knowledge creates the country's leading executive team to regenerate our soil through a unique and superior breed of chicken, which has the ability to change the landscape of America and create true transparency in the poultry industry for the first time in 50 years.

"Richard and I began this journey over a decade ago to breed the best tasting, slow growing chicken in America. This journey has led us to the partnership with Matthew and Cooks Venture," says Blake Evans. "We are excited to have created an entirely new category and standard that goes far beyond the current green-washed buzzwords like 'organic' and 'sustainable.' Our team at Cooks Venture knows we can make a global impact and look forward to paving the way for a system encompassing better tasting food, more humanely raised animals and more biodiverse soil, our greatest national resource."

Cooks Venture will operate a revolutionized online grocery store, the first to offer high quality food from regenerative agricultural sources, while sequestering carbon. With support from their local community, which includes Gov. Kevin Stitt of Oklahoma, Gov. Asa Hutchinson of Arkansas and prominent animal advocate organizations, Cooks Venture is dedicated to providing the healthiest and most flavorful food, improving our food system and reversing global warming.

"The poultry industry has been an important part of Oklahoma's economy for over a century. We're thrilled Cooks Venture's processing facilities are in our state, creating jobs, growing our state, and bringing innovation to the industry," adds Gov. Kevin Stitt of Oklahoma.

Cooks Venture's presale prices will begin at two slow growing, heirloom chickens (3-4lbs) for $40.00, four for $70.00 and six for $90.00. Customers will be able to order their chicken starting today, which will be delivered frozen, prepackaged in curbside recyclable packaging with free shipping nationwide. The company also plans to distribute to grocery stores and restaurants by summer 2019.

"The ASPCA is excited that Cooks Venture is rejecting the industrial business model, which too often neglects animals' welfare, by choosing to raise healthier birds in a more natural environment. By participating in the third-party verified Global Animal Partnership Step 4 program, a certification recognized by the ASPCA® Shop With Your Heart program, Cooks Venture demonstrates its commitment to high animal welfare standards and transparency," said Nancy Roulston, Director, Corporate Engagement, ASPCA Farm Animal Welfare Campaign. "Their dedication to more humane farming, coupled with their digital sales approach, means more access to higher-welfare, certified options for the growing market of conscientious eaters across the U.S."

Cooks Venture will expand past poultry in the near future, raising cattle, pigs, grains, vegetables and more under the same regenerative methodology and scrutiny. Cooks Venture's team will measure their farms and partners for soil health and sequestration of carbon and publish the results annually. The company will continue to work alongside some of the top researchers and scientists in the world to ultimately become the direct distribution and last mile company, destined to change the trajectory of food systems in America & beyond.

Read more

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.


Blue Apron Founder Launches Next Generation Food Company

Cooks Venture, a next generation food company rooted in regenerative agriculture and transparency, announced its official public launch. In conjunction with this announcement, the company acquired an 800-acre farm in Arkansas and two large processing facilities in Oklahoma. Starting today, Cooks Venture begins pre-sale of their pasture-raised, heirloom, slow growth chickens, offering distribution both direct-to-consumer and in-store starting July 2019.

Founded by Matthew Wadiak, founder and former COO of Blue Apron, Cooks Venture's goal is to build a better food system with a superior supply chain, starting with the most impactful food – poultry. At Blue Apron, Wadiak developed relationships with over 250 farmers, ranchers and agronomists. As a result of that experience he sees the opportunity to improve our food system through better agriculture and lean management.

Cooks Venture is founded on the well-documented scientific principle that sequestering 1% more carbon in the soil on agricultural lands can reverse climate change. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality, taste and completely transparent in process.

Cooks Venture's farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country's only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically proven, regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

"Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems. I've spent ten years partnering with thought leaders and scientists to perfect farming methodology and working diligently to regenerate the sources of food consumption," says Matthew Wadiak, founder and CEO of Cooks Venture. "We are building better communities through progressive agriculture processes, while allowing consumers to vote with their dollars, to ultimately reverse global warming and create better tasting and healthier food. The research developed over the last decade has helped formalize a truly defining moment in the agriculture industry and we are at the forefront."

Wadiak brought together a team of experts including Richard Udale, Director of Genetics, the world's foremost expert in slow growth breeding in the modern chicken industry and twice former President of the Poultry Breeders of America & former Chairman of the Poultry Breeders Roundtable Symposium Blake Evans, EVP & Founder of Crystal Lake Farms whose spent his career cultivating breeding and building a better farming system to produce a different class of chickens for customers with the highest standards in the country, a category that would not exist without his lifetime's work Mark Fisher, VP of Operations, a US Army veteran with 26 years in the poultry industry runs Cooks Venture's facility operations and two plants . Their combined knowledge creates the country's leading executive team to regenerate our soil through a unique and superior breed of chicken, which has the ability to change the landscape of America and create true transparency in the poultry industry for the first time in 50 years.

"Richard and I began this journey over a decade ago to breed the best tasting, slow growing chicken in America. This journey has led us to the partnership with Matthew and Cooks Venture," says Blake Evans. "We are excited to have created an entirely new category and standard that goes far beyond the current green-washed buzzwords like 'organic' and 'sustainable.' Our team at Cooks Venture knows we can make a global impact and look forward to paving the way for a system encompassing better tasting food, more humanely raised animals and more biodiverse soil, our greatest national resource."

Cooks Venture will operate a revolutionized online grocery store, the first to offer high quality food from regenerative agricultural sources, while sequestering carbon. With support from their local community, which includes Gov. Kevin Stitt of Oklahoma, Gov. Asa Hutchinson of Arkansas and prominent animal advocate organizations, Cooks Venture is dedicated to providing the healthiest and most flavorful food, improving our food system and reversing global warming.

"The poultry industry has been an important part of Oklahoma's economy for over a century. We're thrilled Cooks Venture's processing facilities are in our state, creating jobs, growing our state, and bringing innovation to the industry," adds Gov. Kevin Stitt of Oklahoma.

Cooks Venture's presale prices will begin at two slow growing, heirloom chickens (3-4lbs) for $40.00, four for $70.00 and six for $90.00. Customers will be able to order their chicken starting today, which will be delivered frozen, prepackaged in curbside recyclable packaging with free shipping nationwide. The company also plans to distribute to grocery stores and restaurants by summer 2019.

"The ASPCA is excited that Cooks Venture is rejecting the industrial business model, which too often neglects animals' welfare, by choosing to raise healthier birds in a more natural environment. By participating in the third-party verified Global Animal Partnership Step 4 program, a certification recognized by the ASPCA® Shop With Your Heart program, Cooks Venture demonstrates its commitment to high animal welfare standards and transparency," said Nancy Roulston, Director, Corporate Engagement, ASPCA Farm Animal Welfare Campaign. "Their dedication to more humane farming, coupled with their digital sales approach, means more access to higher-welfare, certified options for the growing market of conscientious eaters across the U.S."

Cooks Venture will expand past poultry in the near future, raising cattle, pigs, grains, vegetables and more under the same regenerative methodology and scrutiny. Cooks Venture's team will measure their farms and partners for soil health and sequestration of carbon and publish the results annually. The company will continue to work alongside some of the top researchers and scientists in the world to ultimately become the direct distribution and last mile company, destined to change the trajectory of food systems in America & beyond.

Read more

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.


Blue Apron Founder Launches Next Generation Food Company

Cooks Venture, a next generation food company rooted in regenerative agriculture and transparency, announced its official public launch. In conjunction with this announcement, the company acquired an 800-acre farm in Arkansas and two large processing facilities in Oklahoma. Starting today, Cooks Venture begins pre-sale of their pasture-raised, heirloom, slow growth chickens, offering distribution both direct-to-consumer and in-store starting July 2019.

Founded by Matthew Wadiak, founder and former COO of Blue Apron, Cooks Venture's goal is to build a better food system with a superior supply chain, starting with the most impactful food – poultry. At Blue Apron, Wadiak developed relationships with over 250 farmers, ranchers and agronomists. As a result of that experience he sees the opportunity to improve our food system through better agriculture and lean management.

Cooks Venture is founded on the well-documented scientific principle that sequestering 1% more carbon in the soil on agricultural lands can reverse climate change. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality, taste and completely transparent in process.

Cooks Venture's farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country's only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically proven, regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

"Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems. I've spent ten years partnering with thought leaders and scientists to perfect farming methodology and working diligently to regenerate the sources of food consumption," says Matthew Wadiak, founder and CEO of Cooks Venture. "We are building better communities through progressive agriculture processes, while allowing consumers to vote with their dollars, to ultimately reverse global warming and create better tasting and healthier food. The research developed over the last decade has helped formalize a truly defining moment in the agriculture industry and we are at the forefront."

Wadiak brought together a team of experts including Richard Udale, Director of Genetics, the world's foremost expert in slow growth breeding in the modern chicken industry and twice former President of the Poultry Breeders of America & former Chairman of the Poultry Breeders Roundtable Symposium Blake Evans, EVP & Founder of Crystal Lake Farms whose spent his career cultivating breeding and building a better farming system to produce a different class of chickens for customers with the highest standards in the country, a category that would not exist without his lifetime's work Mark Fisher, VP of Operations, a US Army veteran with 26 years in the poultry industry runs Cooks Venture's facility operations and two plants . Their combined knowledge creates the country's leading executive team to regenerate our soil through a unique and superior breed of chicken, which has the ability to change the landscape of America and create true transparency in the poultry industry for the first time in 50 years.

"Richard and I began this journey over a decade ago to breed the best tasting, slow growing chicken in America. This journey has led us to the partnership with Matthew and Cooks Venture," says Blake Evans. "We are excited to have created an entirely new category and standard that goes far beyond the current green-washed buzzwords like 'organic' and 'sustainable.' Our team at Cooks Venture knows we can make a global impact and look forward to paving the way for a system encompassing better tasting food, more humanely raised animals and more biodiverse soil, our greatest national resource."

Cooks Venture will operate a revolutionized online grocery store, the first to offer high quality food from regenerative agricultural sources, while sequestering carbon. With support from their local community, which includes Gov. Kevin Stitt of Oklahoma, Gov. Asa Hutchinson of Arkansas and prominent animal advocate organizations, Cooks Venture is dedicated to providing the healthiest and most flavorful food, improving our food system and reversing global warming.

"The poultry industry has been an important part of Oklahoma's economy for over a century. We're thrilled Cooks Venture's processing facilities are in our state, creating jobs, growing our state, and bringing innovation to the industry," adds Gov. Kevin Stitt of Oklahoma.

Cooks Venture's presale prices will begin at two slow growing, heirloom chickens (3-4lbs) for $40.00, four for $70.00 and six for $90.00. Customers will be able to order their chicken starting today, which will be delivered frozen, prepackaged in curbside recyclable packaging with free shipping nationwide. The company also plans to distribute to grocery stores and restaurants by summer 2019.

"The ASPCA is excited that Cooks Venture is rejecting the industrial business model, which too often neglects animals' welfare, by choosing to raise healthier birds in a more natural environment. By participating in the third-party verified Global Animal Partnership Step 4 program, a certification recognized by the ASPCA® Shop With Your Heart program, Cooks Venture demonstrates its commitment to high animal welfare standards and transparency," said Nancy Roulston, Director, Corporate Engagement, ASPCA Farm Animal Welfare Campaign. "Their dedication to more humane farming, coupled with their digital sales approach, means more access to higher-welfare, certified options for the growing market of conscientious eaters across the U.S."

Cooks Venture will expand past poultry in the near future, raising cattle, pigs, grains, vegetables and more under the same regenerative methodology and scrutiny. Cooks Venture's team will measure their farms and partners for soil health and sequestration of carbon and publish the results annually. The company will continue to work alongside some of the top researchers and scientists in the world to ultimately become the direct distribution and last mile company, destined to change the trajectory of food systems in America & beyond.

Read more

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.


Blue Apron Founder Launches Next Generation Food Company

Cooks Venture, a next generation food company rooted in regenerative agriculture and transparency, announced its official public launch. In conjunction with this announcement, the company acquired an 800-acre farm in Arkansas and two large processing facilities in Oklahoma. Starting today, Cooks Venture begins pre-sale of their pasture-raised, heirloom, slow growth chickens, offering distribution both direct-to-consumer and in-store starting July 2019.

Founded by Matthew Wadiak, founder and former COO of Blue Apron, Cooks Venture's goal is to build a better food system with a superior supply chain, starting with the most impactful food – poultry. At Blue Apron, Wadiak developed relationships with over 250 farmers, ranchers and agronomists. As a result of that experience he sees the opportunity to improve our food system through better agriculture and lean management.

Cooks Venture is founded on the well-documented scientific principle that sequestering 1% more carbon in the soil on agricultural lands can reverse climate change. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality, taste and completely transparent in process.

Cooks Venture's farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country's only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically proven, regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

"Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems. I've spent ten years partnering with thought leaders and scientists to perfect farming methodology and working diligently to regenerate the sources of food consumption," says Matthew Wadiak, founder and CEO of Cooks Venture. "We are building better communities through progressive agriculture processes, while allowing consumers to vote with their dollars, to ultimately reverse global warming and create better tasting and healthier food. The research developed over the last decade has helped formalize a truly defining moment in the agriculture industry and we are at the forefront."

Wadiak brought together a team of experts including Richard Udale, Director of Genetics, the world's foremost expert in slow growth breeding in the modern chicken industry and twice former President of the Poultry Breeders of America & former Chairman of the Poultry Breeders Roundtable Symposium Blake Evans, EVP & Founder of Crystal Lake Farms whose spent his career cultivating breeding and building a better farming system to produce a different class of chickens for customers with the highest standards in the country, a category that would not exist without his lifetime's work Mark Fisher, VP of Operations, a US Army veteran with 26 years in the poultry industry runs Cooks Venture's facility operations and two plants . Their combined knowledge creates the country's leading executive team to regenerate our soil through a unique and superior breed of chicken, which has the ability to change the landscape of America and create true transparency in the poultry industry for the first time in 50 years.

"Richard and I began this journey over a decade ago to breed the best tasting, slow growing chicken in America. This journey has led us to the partnership with Matthew and Cooks Venture," says Blake Evans. "We are excited to have created an entirely new category and standard that goes far beyond the current green-washed buzzwords like 'organic' and 'sustainable.' Our team at Cooks Venture knows we can make a global impact and look forward to paving the way for a system encompassing better tasting food, more humanely raised animals and more biodiverse soil, our greatest national resource."

Cooks Venture will operate a revolutionized online grocery store, the first to offer high quality food from regenerative agricultural sources, while sequestering carbon. With support from their local community, which includes Gov. Kevin Stitt of Oklahoma, Gov. Asa Hutchinson of Arkansas and prominent animal advocate organizations, Cooks Venture is dedicated to providing the healthiest and most flavorful food, improving our food system and reversing global warming.

"The poultry industry has been an important part of Oklahoma's economy for over a century. We're thrilled Cooks Venture's processing facilities are in our state, creating jobs, growing our state, and bringing innovation to the industry," adds Gov. Kevin Stitt of Oklahoma.

Cooks Venture's presale prices will begin at two slow growing, heirloom chickens (3-4lbs) for $40.00, four for $70.00 and six for $90.00. Customers will be able to order their chicken starting today, which will be delivered frozen, prepackaged in curbside recyclable packaging with free shipping nationwide. The company also plans to distribute to grocery stores and restaurants by summer 2019.

"The ASPCA is excited that Cooks Venture is rejecting the industrial business model, which too often neglects animals' welfare, by choosing to raise healthier birds in a more natural environment. By participating in the third-party verified Global Animal Partnership Step 4 program, a certification recognized by the ASPCA® Shop With Your Heart program, Cooks Venture demonstrates its commitment to high animal welfare standards and transparency," said Nancy Roulston, Director, Corporate Engagement, ASPCA Farm Animal Welfare Campaign. "Their dedication to more humane farming, coupled with their digital sales approach, means more access to higher-welfare, certified options for the growing market of conscientious eaters across the U.S."

Cooks Venture will expand past poultry in the near future, raising cattle, pigs, grains, vegetables and more under the same regenerative methodology and scrutiny. Cooks Venture's team will measure their farms and partners for soil health and sequestration of carbon and publish the results annually. The company will continue to work alongside some of the top researchers and scientists in the world to ultimately become the direct distribution and last mile company, destined to change the trajectory of food systems in America & beyond.

Read more

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.


Blue Apron Founder Launches Next Generation Food Company

Cooks Venture, a next generation food company rooted in regenerative agriculture and transparency, announced its official public launch. In conjunction with this announcement, the company acquired an 800-acre farm in Arkansas and two large processing facilities in Oklahoma. Starting today, Cooks Venture begins pre-sale of their pasture-raised, heirloom, slow growth chickens, offering distribution both direct-to-consumer and in-store starting July 2019.

Founded by Matthew Wadiak, founder and former COO of Blue Apron, Cooks Venture's goal is to build a better food system with a superior supply chain, starting with the most impactful food – poultry. At Blue Apron, Wadiak developed relationships with over 250 farmers, ranchers and agronomists. As a result of that experience he sees the opportunity to improve our food system through better agriculture and lean management.

Cooks Venture is founded on the well-documented scientific principle that sequestering 1% more carbon in the soil on agricultural lands can reverse climate change. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality, taste and completely transparent in process.

Cooks Venture's farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country's only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically proven, regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

"Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems. I've spent ten years partnering with thought leaders and scientists to perfect farming methodology and working diligently to regenerate the sources of food consumption," says Matthew Wadiak, founder and CEO of Cooks Venture. "We are building better communities through progressive agriculture processes, while allowing consumers to vote with their dollars, to ultimately reverse global warming and create better tasting and healthier food. The research developed over the last decade has helped formalize a truly defining moment in the agriculture industry and we are at the forefront."

Wadiak brought together a team of experts including Richard Udale, Director of Genetics, the world's foremost expert in slow growth breeding in the modern chicken industry and twice former President of the Poultry Breeders of America & former Chairman of the Poultry Breeders Roundtable Symposium Blake Evans, EVP & Founder of Crystal Lake Farms whose spent his career cultivating breeding and building a better farming system to produce a different class of chickens for customers with the highest standards in the country, a category that would not exist without his lifetime's work Mark Fisher, VP of Operations, a US Army veteran with 26 years in the poultry industry runs Cooks Venture's facility operations and two plants . Their combined knowledge creates the country's leading executive team to regenerate our soil through a unique and superior breed of chicken, which has the ability to change the landscape of America and create true transparency in the poultry industry for the first time in 50 years.

"Richard and I began this journey over a decade ago to breed the best tasting, slow growing chicken in America. This journey has led us to the partnership with Matthew and Cooks Venture," says Blake Evans. "We are excited to have created an entirely new category and standard that goes far beyond the current green-washed buzzwords like 'organic' and 'sustainable.' Our team at Cooks Venture knows we can make a global impact and look forward to paving the way for a system encompassing better tasting food, more humanely raised animals and more biodiverse soil, our greatest national resource."

Cooks Venture will operate a revolutionized online grocery store, the first to offer high quality food from regenerative agricultural sources, while sequestering carbon. With support from their local community, which includes Gov. Kevin Stitt of Oklahoma, Gov. Asa Hutchinson of Arkansas and prominent animal advocate organizations, Cooks Venture is dedicated to providing the healthiest and most flavorful food, improving our food system and reversing global warming.

"The poultry industry has been an important part of Oklahoma's economy for over a century. We're thrilled Cooks Venture's processing facilities are in our state, creating jobs, growing our state, and bringing innovation to the industry," adds Gov. Kevin Stitt of Oklahoma.

Cooks Venture's presale prices will begin at two slow growing, heirloom chickens (3-4lbs) for $40.00, four for $70.00 and six for $90.00. Customers will be able to order their chicken starting today, which will be delivered frozen, prepackaged in curbside recyclable packaging with free shipping nationwide. The company also plans to distribute to grocery stores and restaurants by summer 2019.

"The ASPCA is excited that Cooks Venture is rejecting the industrial business model, which too often neglects animals' welfare, by choosing to raise healthier birds in a more natural environment. By participating in the third-party verified Global Animal Partnership Step 4 program, a certification recognized by the ASPCA® Shop With Your Heart program, Cooks Venture demonstrates its commitment to high animal welfare standards and transparency," said Nancy Roulston, Director, Corporate Engagement, ASPCA Farm Animal Welfare Campaign. "Their dedication to more humane farming, coupled with their digital sales approach, means more access to higher-welfare, certified options for the growing market of conscientious eaters across the U.S."

Cooks Venture will expand past poultry in the near future, raising cattle, pigs, grains, vegetables and more under the same regenerative methodology and scrutiny. Cooks Venture's team will measure their farms and partners for soil health and sequestration of carbon and publish the results annually. The company will continue to work alongside some of the top researchers and scientists in the world to ultimately become the direct distribution and last mile company, destined to change the trajectory of food systems in America & beyond.

Read more

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.


Blue Apron Founder Launches Next Generation Food Company

Cooks Venture, a next generation food company rooted in regenerative agriculture and transparency, announced its official public launch. In conjunction with this announcement, the company acquired an 800-acre farm in Arkansas and two large processing facilities in Oklahoma. Starting today, Cooks Venture begins pre-sale of their pasture-raised, heirloom, slow growth chickens, offering distribution both direct-to-consumer and in-store starting July 2019.

Founded by Matthew Wadiak, founder and former COO of Blue Apron, Cooks Venture's goal is to build a better food system with a superior supply chain, starting with the most impactful food – poultry. At Blue Apron, Wadiak developed relationships with over 250 farmers, ranchers and agronomists. As a result of that experience he sees the opportunity to improve our food system through better agriculture and lean management.

Cooks Venture is founded on the well-documented scientific principle that sequestering 1% more carbon in the soil on agricultural lands can reverse climate change. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality, taste and completely transparent in process.

Cooks Venture's farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country's only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically proven, regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

"Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems. I've spent ten years partnering with thought leaders and scientists to perfect farming methodology and working diligently to regenerate the sources of food consumption," says Matthew Wadiak, founder and CEO of Cooks Venture. "We are building better communities through progressive agriculture processes, while allowing consumers to vote with their dollars, to ultimately reverse global warming and create better tasting and healthier food. The research developed over the last decade has helped formalize a truly defining moment in the agriculture industry and we are at the forefront."

Wadiak brought together a team of experts including Richard Udale, Director of Genetics, the world's foremost expert in slow growth breeding in the modern chicken industry and twice former President of the Poultry Breeders of America & former Chairman of the Poultry Breeders Roundtable Symposium Blake Evans, EVP & Founder of Crystal Lake Farms whose spent his career cultivating breeding and building a better farming system to produce a different class of chickens for customers with the highest standards in the country, a category that would not exist without his lifetime's work Mark Fisher, VP of Operations, a US Army veteran with 26 years in the poultry industry runs Cooks Venture's facility operations and two plants . Their combined knowledge creates the country's leading executive team to regenerate our soil through a unique and superior breed of chicken, which has the ability to change the landscape of America and create true transparency in the poultry industry for the first time in 50 years.

"Richard and I began this journey over a decade ago to breed the best tasting, slow growing chicken in America. This journey has led us to the partnership with Matthew and Cooks Venture," says Blake Evans. "We are excited to have created an entirely new category and standard that goes far beyond the current green-washed buzzwords like 'organic' and 'sustainable.' Our team at Cooks Venture knows we can make a global impact and look forward to paving the way for a system encompassing better tasting food, more humanely raised animals and more biodiverse soil, our greatest national resource."

Cooks Venture will operate a revolutionized online grocery store, the first to offer high quality food from regenerative agricultural sources, while sequestering carbon. With support from their local community, which includes Gov. Kevin Stitt of Oklahoma, Gov. Asa Hutchinson of Arkansas and prominent animal advocate organizations, Cooks Venture is dedicated to providing the healthiest and most flavorful food, improving our food system and reversing global warming.

"The poultry industry has been an important part of Oklahoma's economy for over a century. We're thrilled Cooks Venture's processing facilities are in our state, creating jobs, growing our state, and bringing innovation to the industry," adds Gov. Kevin Stitt of Oklahoma.

Cooks Venture's presale prices will begin at two slow growing, heirloom chickens (3-4lbs) for $40.00, four for $70.00 and six for $90.00. Customers will be able to order their chicken starting today, which will be delivered frozen, prepackaged in curbside recyclable packaging with free shipping nationwide. The company also plans to distribute to grocery stores and restaurants by summer 2019.

"The ASPCA is excited that Cooks Venture is rejecting the industrial business model, which too often neglects animals' welfare, by choosing to raise healthier birds in a more natural environment. By participating in the third-party verified Global Animal Partnership Step 4 program, a certification recognized by the ASPCA® Shop With Your Heart program, Cooks Venture demonstrates its commitment to high animal welfare standards and transparency," said Nancy Roulston, Director, Corporate Engagement, ASPCA Farm Animal Welfare Campaign. "Their dedication to more humane farming, coupled with their digital sales approach, means more access to higher-welfare, certified options for the growing market of conscientious eaters across the U.S."

Cooks Venture will expand past poultry in the near future, raising cattle, pigs, grains, vegetables and more under the same regenerative methodology and scrutiny. Cooks Venture's team will measure their farms and partners for soil health and sequestration of carbon and publish the results annually. The company will continue to work alongside some of the top researchers and scientists in the world to ultimately become the direct distribution and last mile company, destined to change the trajectory of food systems in America & beyond.

Read more

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.


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